Founder of Paradise Sun Snack, Jedu Armar aims to innovate the snack industry and create a new category in supermarkets by offering 100% Sun toasted coconut chips coming from Ghana! His new products: 1) Beach Babe - lightly salted savory flavor 2) Sweet Ting - lightly Sweetened flavor. In this episode we discuss how he started, some of his early beliefs on entrepreneurship, and how he's on a mission to change the snack food industry with sustainable Solar cooked snacks!